I send a new weekly newsletter every Sunday and sometimes send newsletters during the week. Personalization tags also let you create more thoughtful or customized experiences for your subscribers, ensuring you don’t step on any toes. Here’s why this matters: It’s proven that when you address subscribers by name, they’re more likely to feel engaged and develop a relationship with you and your work. You could ask for anything you want, really. But you could also ask for details like phone number or zip code. When you use an email service provider like Mailchimp, ConvertKit, or ActiveCampaign, you’ll have options over what information you request from your email subscribers when they sign up.įor most of us, first name and email are sufficient. Substack will definitely give you a way to communicate to your existing audience directly, but it doesn’t replace the ongoing effort of growing your audience. It’s important to start writing free content and reach new people. I like that idea! But that’s not a Substack-specific thing. “But Nick, I’ll get people/websites/influencers to feature my newsletter, and then people will join it.” For most creators and online entrepreneurs, traffic and audience growth are the most challenging components of growing a list. which is the exact same sequence of steps you’d take for any other email list provider.Įveryone struggles with audience growth. You would have to go somewhere else to find your people, then invite them over to your Substack newsletter…. I haven’t heard of anyone using only Substack itself and no other platforms to successfully build a large list – have you? You might pop up in search engine results if your SEO game is good (These days it’ll need to be really good), but for the most part Substack doesn’t have a built-in audience where people are hanging out. When you publish your content on Substack, your existing readers and paying subscribers will be delighted, but there isn’t a great way for new readers to discover your work. Google Analytics is the gold standard for measuring traffic, whereas many social media apps let you see in-app traffic trends in just a few clicks. Without traffic… you’re dead in the water when it comes to this internet game. Traffic refers to how many people read your stuff on the internet in a given day, week, or month. Let’s break down the pros and cons of Substack newsletters. If you want to get paid to create exclusive content and make money from a newsletter platform, you have many options. The top ten earners combined make over $10 million annually. ➡️ An article from Axios noted that Substack has over 250,000 paying subscribers. ➡️ Food and beverage writer Alicia Kennedy accidentally enabled the paid newsletter button on Substack last year and soon had 400 paying readers according to an interview with Digiday and ➡️ Boston College professor Heather Cox Richardson writes about the intersection of history and politics to hundreds of thousands of readers via Substack The platform is a no-nonsense option for creators, and has attracted the attention of both creators and aspiring media startups. I feel like I’m Jan in an episode of The Brady Bunch, except instead of long, gorgeous blonde hair I’m taming my cowlick with a quart of pomade every morning.įor many people, Substack has turned them on to the idea that publishing content via email is cool – even though email marketing and both paid and free newsletters are well over 20 years old.įrom that perspective, I suppose I’m grateful for Substack: The platform proposes that pared-down design and well-written content are all you need to bring your dreams to fruition. “That one history professor is making a million dollars a year on Substack, which feels like a fit for me, so I’ve decided I’m going to do the same.” It seems like everywhere I go (virtually) these days, all I hear is people saying email newsletters are the hot new thing – especially paid newsletters. Trust me, I get it – I’m hearing a lot about it too. And you keep hearing about Substack left and right.
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